Sometimes people can unknowingly be serving other gods and idols. How? By not taking the time to really know who Jesus is, and by continuing to serve a fake Jesus created in their own minds — shaped by popular opinions and false ideas about Him.
What do I mean by this? When our own desires become louder than Jesus — louder than truly knowing Him and obeying what the Lord says — that desire has become an idol.
Some people’s idea of Jesus is that He exists to do magic for them. That is what they are looking for. They live in a world where they go to people for magic in their lives, so when they come to Jesus, they expect the same thing. They don’t realize that magic is an evil thing. They hold on to the idea that everyone — including God — works like the idol they have created in their mind.